Ace the Cicerone Beer Boss Challenge 2025 – Sip, Serve, Succeed!

In a normal three-tier arrangement, liquor stores, restaurants, and bars are classified as retailers because they are the entities that sell alcoholic beverages directly to the end consumer. Retailers play a crucial role in the distribution pathway, connecting consumers with the products after they have moved through the production and wholesale tiers.

Producers are the manufacturers of the alcoholic beverages, such as breweries or wineries, while wholesalers purchase products in bulk from producers and then distribute them to retailers. Importers are entities that bring alcoholic beverages from foreign producers into the domestic market. Therefore, in this context, retailers are integral to the distribution channel, as they provide a space for consumers to purchase and enjoy the products.